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2018-07-26

Panasonic to Enter India's Home Building Products and Materials Market

Panasonic Corporation announced today that it is moving into the home building products and materials market in India on a full scale with the launch of modular kitchen systems in October this year. The company will also open a new model house in Bangalore in the same month in collaboration with the Brigade Group*, one of India's leading property developers, to offer Panasonic's ideas for new lifestyles. With plans to introduce other products following modular kitchens, Panasonic aims for sales of 10 billion yen in the home building products and materials business in India in the fiscal year through March 2026.

India's housing market is expanding as a result of rising income levels and the influx of people into cities. The number of new housing starts amounts to approximately 8 million units a year and the demand is expected to continue growing particularly in urban areas.

In response to such brisk demand, Panasonic will open a model house that integrates its advanced technologies accumulated in the field of home building products and materials with the Brigade Group's expertise and experiences in housing development matched to the needs of the people in India, as a springboard for entry into the Indian market for home building products and materials.

Panasonic is planning to release its high-end "L-class" modular kitchen system first and then introduce interior doors, toilets and other equipment according to the market needs in India.

The model house will be three-storied, with each floor focused on proposing an "active life," "relaxed life" and "future life" for professionals such as architects, interior designers and developers.

Panasonic will continue to propose comfortable living environments and new lifestyles, and contribute to creating a more comfortable and secure society by expanding the home building products and materials business in India.

  • *The Brigade Group is one of India's leading property developers based in Bangalore. Since its founding in 1986, Brigade has been involved in housing and commercial facilities construction, large-scale residential land development, city re-development and resort development.

[Model house overview]

Date of opening

October 2018

Location

Bangalore, India

Exhibit space

Approximately 550 m²

Main exhibits

Kitchen systems, unit bathrooms, toilets, interior doors, housing LED lights, ventilating fans, ceiling fans, air purification systems, television sets, air-conditioning systems, washing machines, etc.